Jameson Irish Whiskey and fashion label KidSuper threw the season’s best party in Gowanus. Here’s why it matters for your St. Patrick’s Day plans tomorrow — and why Brooklyn deserves more than a quick detour before the parade.
If you’re a traveler who comes to New York specifically for St. Patrick’s Day — and more of you do than you might think, with the 265th annual parade drawing over two million spectators to 5th Avenue tomorrow — you probably have Midtown on your itinerary. The parade, a pub on 3rd Avenue, maybe Stone Street if you’re in the know. But this year, the most interesting thing that happened ahead of March 17th happened in Brooklyn, and it’s a good reason to rethink your routing.
Last week, Jameson Irish Whiskey partnered with Brooklyn-born fashion house KidSuper for an invite-only cultural gathering at KidSuper Studios in Gowanus — a neighborhood that’s become one of the most compelling creative clusters in New York for travelers who want something genuinely off the tourist map. The evening blended fashion, music, and mixology to launch Jameson’s newest expression, Jameson Triple Triple, and to officially kick off the St. Patrick’s season in one of the borough’s most visually striking creative spaces.
St Patricks Season in BrooklynWhy KidSuper Studios in Brooklyn Is Worth the Trip on Its Own
KidSuper Studios isn’t a venue in the conventional sense — it’s a working creative compound that doubles as a gallery, fashion atelier, and event space all at once.
Founded by Colm Dillane, KidSuper has built a reputation as one of the most distinctive fashion labels coming out of New York — shown at Paris Fashion Week, worn by athletes and musicians, and rooted firmly in the DIY Brooklyn creative scene. The Gowanus studio space is a destination in itself: walls covered in original artwork, garments hanging alongside sculptures, the kind of place that makes you want to wander slowly rather than get anywhere in particular.
The Jameson x KidSuper event drew a crowd that reflected both brands’ cultural reach. Notable guests included actor Lukas Gage, KidSuper’s Colm Dillane, actor Elias Becker, The Bachelorette couple Charity Lawson and Dotun Olubeko, fashion designer Marc Bouwer, and So You Think You Can Dance finalist Olivia Alboher — alongside a room full of creatives and cultural figures that felt genuinely representative of what Brooklyn’s fashion and arts scene looks like right now.
Lukas Gage 
Olivia Alboher Jameson Triple Triple — What Makes the New Whiskey Different?
Throughout the evening, bartenders served cocktails built around Jameson’s new release: Jameson Triple Triple, a triple-distilled Irish whiskey uniquely finished in chestnut casks. While most Irish whiskeys rely on two cask types, Triple Triple adds sweet chestnut wood as a finishing layer — a technique rare even at the premium end of the category. The result is warm and approachable: toffee and cacao on the nose, toasted almond on the finish, and a smoothness that works equally well neat or in a cocktail.
The Two Cocktails — Make Them Tonight or Order Them Tomorrow
Both drinks debuted at the KidSuper Studios event and are simple enough to make at home before you head out tomorrow. The recipes were developed specifically to showcase the chestnut finish from two different angles.
Jameson Triple Triple Sour
Bright and citrus-forward. The crowd-pleaser — easy to make in batches for a group.
- 2 parts Jameson Triple Triple
- ¾ part fresh lemon juice
- ¾ part simple syrup
Shake hard with ice for 12–15 seconds. Double-strain into a chilled coupe or rocks glass. Optional egg white for a frothier, silkier texture.
Jameson Triple Triple Chestnut Manhattan
Spirit-forward and warming. The post-parade pour — best enjoyed when the crowds thin out.
- 2 parts Jameson Triple Triple
- ½ part dry sherry
- ½ part sweet vermouth
- 2 dashes Angostura bitters
Stir with ice for 30 seconds. Strain into a chilled coupe or Nick & Nora glass. Garnish with a Luxardo cherry or an expressed orange peel.
How to Build Your St. Patrick’s Day Around Brooklyn Tomorrow
Most visitors default to the Midtown parade route and call it done. Here’s a different way to structure March 17th that takes in both the tradition and the borough’s more interesting side.
offMetro St. Patrick’s Day Brooklyn Itinerary
- Morning (8–10am): Take the subway to 5th Ave and find your parade spot before the crowds lock in — the parade starts at 11am at 44th St., heading north to 79th St.
- Early afternoon: Head to Stone Street in the Financial District post-parade — outdoor festival atmosphere, Irish pub food, global street food vendors, and a crowd that’s been outside since morning.
- Mid-afternoon: Take the F or G train to Gowanus or Carroll Gardens. Walk Smith Street or Van Brunt Street in Red Hook — both are lined with independent bars and restaurants that are far less packed than Midtown and pour better drinks.
- Evening: Catch the tail end of The Dead Rabbit’s six-day “It’s Paddy’s, Not Patty’s” celebration on Water Street in the Financial District — one of the best Irish whiskey programs in the city, full stop.
- Night: Head home with a bottle of Jameson Triple Triple and make the Chestnut Manhattan. Put your glass in the freezer for an hour before. You’ve earned it.
| The Tourist Default | The offMetro Version |
|---|---|
| Green beer on 3rd Avenue, Midtown | Jameson Triple Triple cocktails at a Brooklyn bar that isn’t at capacity |
| Corned beef at a packed pub near the parade route | Stone Street street food festival — global vendors alongside the Irish classics |
| Fight the subway home after the parade | Citi Bike across the Brooklyn Bridge — quieter, faster, better views |
| Skip Brooklyn entirely | Gowanus and Carroll Gardens — creative neighborhoods 20 min from Midtown that most tourists never reach |
| One-day Midtown event | The Dead Rabbit’s week-long whiskey program — closes out tomorrow on Water Street |
Follow the brand @JamesonUS on social and @Kidsuper. Visit them online for more cocktails at www.jamesonwhiskey.com and visit your local liquor stores.
Frequently Asked Questions — For Visitors Planning Tomorrow
Where is KidSuper Studios and is it open to the public?
KidSuper Studios is located in the Gowanus neighborhood of Brooklyn — accessible via the F or G train to Smith-9th Streets or Carroll Street. The studio shop is periodically open to visitors; check @KidSuper on Instagram for current hours before making the trip.
What time does the NYC St. Patrick’s Day Parade start tomorrow?
The 265th annual NYC St. Patrick’s Day Parade begins at 11am on Monday, March 17th, starting at 44th Street and 5th Avenue and heading north to 79th Street. Arrive by 9:30–10am for a good viewing position — 2 million+ spectators are expected.
Where can I buy Jameson Triple Triple in New York tonight?
Jameson Triple Triple is available at liquor stores across all five boroughs tonight. Most Manhattan and Brooklyn stores are open until 10pm. Expect to pay $32–36 for a 750ml bottle. For more cocktail recipes, visit jamesonwhiskey.com.
Is Brooklyn worth visiting on St. Patrick’s Day or is it all in Midtown?
Brooklyn is genuinely worth building time into your itinerary. The 51st Brooklyn St. Patrick’s Day Parade ran in Park Slope yesterday (March 15th), and the borough’s bars and restaurants are significantly less crowded than Midtown on the 17th. Gowanus, Carroll Gardens, and Red Hook all have excellent drinking and dining options that remain accessible even on one of the busiest days of the year.
What is The Dead Rabbit and why does offMetro recommend it?
The Dead Rabbit on Water Street in the Financial District is consistently ranked among the world’s best bars and runs one of the most serious Irish whiskey programs in New York. Their annual “It’s Paddy’s, Not Patty’s” celebration wraps up tomorrow — it’s the best St. Patrick’s Day bar experience in the city if you can get in.
St. Patrick’s Day is tomorrow, and New York is going to be loud, crowded, and worth every second of it. But if you want the version of the holiday that feels more like the city actually lives it — rather than performs it for tourists — point yourself toward Brooklyn at some point in the day. The new Jameson is a good excuse. KidSuper Studios is a good excuse. The Gowanus Canal at dusk with a Chestnut Manhattan in hand is a genuinely great excuse.
See you out there. Sláinte.
Sarah Knapp is a 
Allison was one of our first top writers and Chief Editor but is no longer working with offMetro. Allison is a native New Yorker, who has lived in Rome, Tuscany, Melbourne, Toronto and Los Angeles. She frequently contributed travel pieces to Family Travel Forum, using her own children as guinea pigs as they travel the globe. She never missed a chance to sample local delicacies, as her love for travel goes hand-in-hand with her love for food and wine. 
Josh Laskin is a freelance travel writer and photographer based in the White Mountains of New Hampshire. When he is not at work or on the road, you can find him in the mountains snowboarding, climbing, hiking, fly fishing, mountain biking, and eating bagel bites.
Annie is a travel writer, environmentalist, and surfer based in Venice, CA. She heads up our West Coast team, keeps our grammatical errors in check, and makes sure our California writers always have a plan for their next adventure. Follow Annie’s travels @annelisemcb.
Carly Pifer is a freelance writer who has been known to follow whims inspired by romantic movie scenes or colorful street style shots to India, Japan, Tunisia and Argentina. After stints living in Seoul, Boston, Paris and Los Angeles, writing and searching for something intangible, she landed somewhat steadily in Brooklyn and has begun to find inspiration in her more immediate surroundings. 
Kate E. O’Hara is a New York based freelance writer and photographer who loves all things food—especially the people who make it and market it. Her writing aims to capture the essence of the food experience; the stories that go well beyond a plate of ingredients. In addition to her love of food, Kate is also known to have a hankering for red wine and craft