{"id":10598,"date":"2010-03-22T09:00:46","date_gmt":"2010-03-22T13:00:46","guid":{"rendered":"https:\/\/offmetro.com\/ny\/?p=10598"},"modified":"2013-07-12T17:24:56","modified_gmt":"2013-07-12T21:24:56","slug":"lys-clothing-fort-greene-brooklyn","status":"publish","type":"post","link":"https:\/\/offmetro.com\/ny\/10598\/lys-clothing-fort-greene-brooklyn\/","title":{"rendered":"The Launch of Lys, A Green Label Out of Fort Greene"},"content":{"rendered":"<div id=\"_mcePaste\" style=\"overflow: hidden; position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px;\">This month marks the launch of Lys, a sustainable clothing line based in Fort Greene. \u00a0Designer Lizzy Seklir, who grew up in Manhattan, but has been living in Brooklyn for fifteen years says the borough has played a large part in her design aesthetic, \u201cI see a confident use of materials in Brooklyn, whether it\u2019s food, glass, or metal people here are innovating and reexamining the materials in their lives.\u201d \u00a0Her collection, made predominantly of organic cotton, hemp, and chemical-free silk was born from this very idea. \u00a0Lizzy\u2019s commitment to sustainability isn\u2019t just about the fabric though, it\u2019s about giving women clothes that can play a long-lasting role in their in lives. \u00a0The quality of the materials combined with classic lines and clean tailoring was cultivated to combat the influx of \u2018disposable fashion\u2019 from large-scale producers. \u00a0Lizzy explains. \u201cI wanted my customer to have something that could evolve with her over time, shift as her life shifts, and last forever in a healthy way.\u201d \u00a0She lists multiple influences for her designs &#8211; everything from Bryan Ferry videos and Sade to Alaia Azzedine to Yves Saint Laurent \u2013 and somehow they\u2019re all in there, giving you the sense that you could wear a black silk blouse from the Fall Collection from your office to dinner to your friend\u2019s band\u2019s show deep in the heart of Bushwick. \u00a0This makes sense when you hear her describe her customer as someone who \u201cisn\u2019t just going through the motions, but is living a nuanced life.\u201d \u00a0Looking at the airy blouses and muted color palette in the Spring Collection it\u2019s easy to imagine wanting to spend all your days in these clothes.<\/div>\n<div id=\"_mcePaste\" style=\"overflow: hidden; position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px;\">The Spring Collection is available for sale now through the website: lysnewyork.com.<\/div>\n<div id=\"_mcePaste\" style=\"overflow: hidden; position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px;\">Contact Lizzy at liz@lysnewyork.com to place an order.<\/div>\n<div id=\"_mcePaste\" style=\"overflow: hidden; position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px;\">The Fall Collection is available via pre-order, images available soon on the website, but become a fan of Lys on Facebook and see a sneak preview: http:\/\/www.facebook.com\/pages\/Lys\/195866610784?ref=ts<\/div>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone lazyload\" title=\"Lys - Spring Suit\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/offmetro.com\/ny\/wp-content\/uploads\/images\/4452446815_509dce2dc6.jpg\" width=\"444\" height=\"336\" \/><noscript><img decoding=\"async\" class=\"alignnone lazyload\" title=\"Lys - Spring Suit\" alt=\"\" src=\"https:\/\/offmetro.com\/ny\/wp-content\/uploads\/images\/4452446815_509dce2dc6.jpg\" width=\"444\" height=\"336\" \/><\/noscript><\/p>\n<p>This month marks the launch of <strong>Lys<\/strong>, <strong>a sustainable clothing line<\/strong> based in Fort Greene. For 15 years, the\u00a0Manhattan-bred designer Lizzy Seklir has been living in Brooklyn, a borough that has played a large part in her design aesthetic. \u201cI see a confident use of materials in Brooklyn, whether it\u2019s food, glass, or metal, people here are innovating and reexamining the materials in their lives,\u201d said Seklir. Her collection, made predominantly of organic cotton, hemp, and chemical-free silk, was born from this very idea.<!--more--><\/p>\n<p>Lizzy\u2019s commitment to sustainability isn\u2019t just about the fabric however, it\u2019s about giving women clothes that can play a long-lasting role in their lives. The quality of the materials combined with classic lines and clean tailoring was cultivated to combat the influx of \u2018disposable fashion\u2019 from large-scale producers. \u201cI wanted my customer to have something that could evolve with her over time, shift as her life shifts, and last forever in a healthy way.\u201d She lists multiple influences for her designs\u2014everything from Bryan Ferry videos and Sade to Azzedine Ala\u00efa and Yves Saint Laurent\u2014and somehow they\u2019re all in there, giving you the sense that you could wear a black silk blouse from your office to dinner to a concert deep in the heart of Bushwick. This makes sense when you hear her describe her customer as someone who \u201cisn\u2019t just going through the motions, but is living a nuanced life.\u201d Looking at the airy frocks and muted color palette in the Spring Collection, it\u2019s easy to imagine wanting to spend all your days in these clothes.<\/p>\n<p><em>The Spring Collection is available for sale now through the website: <\/em><em>lysnewyork.com<\/em><em>.<\/em><\/p>\n<p><em>Contact Lizzy at <\/em><em>liz@lysnewyork.com<\/em><em> to place an order.<\/em><\/p>\n<p><em>The Fall Collection is available via pre-order, images available soon on the website. For a sneak preview, become a fan of Lys on <\/em><em>Facebook<\/em><em>.<\/em><\/p>\n<p><!-- flickrset: 72157623543567803 --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This month marks the launch of Lys, a sustainable clothing line based in Fort Greene. \u00a0Designer Lizzy Seklir, who grew up in Manhattan, but has been living in Brooklyn for fifteen years says the borough has played a large part in her design aesthetic, \u201cI see a confident use of materials in Brooklyn, whether it\u2019s [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[766,320,271],"tags":[426,72,206,298,84,421],"class_list":{"0":"post-10598","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-archive","7":"category-brooklyn-outer-boroughs-destination","8":"category-news","9":"tag-clothing","10":"tag-design","11":"tag-fort-greene","12":"tag-organic","13":"tag-shopping","14":"tag-sustainable"},"acf":[],"mv":{"thumbnail_id":null,"thumbnail_uri":null},"_links":{"self":[{"href":"https:\/\/offmetro.com\/ny\/wp-json\/wp\/v2\/posts\/10598","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/offmetro.com\/ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/offmetro.com\/ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/offmetro.com\/ny\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/offmetro.com\/ny\/wp-json\/wp\/v2\/comments?post=10598"}],"version-history":[{"count":0,"href":"https:\/\/offmetro.com\/ny\/wp-json\/wp\/v2\/posts\/10598\/revisions"}],"wp:attachment":[{"href":"https:\/\/offmetro.com\/ny\/wp-json\/wp\/v2\/media?parent=10598"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/offmetro.com\/ny\/wp-json\/wp\/v2\/categories?post=10598"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/offmetro.com\/ny\/wp-json\/wp\/v2\/tags?post=10598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}